I shaved weeks off the decision-making process by invalidating the US-only assumption. I pivoted development to include multi-language support for the European market. My research directly influenced the product roadmap, prioritizing "ease of use" features that differentiated TillerXR from complex competitors.

This project reinforced that research is a strategic business tool, not just a design phase. By involving stakeholders in the Design Studio, I learned that collaborative synthesis creates faster buy-in than delivering static reports, effectively turning raw data into a unified company vision.