DIscovery

Diagnosing the gap between mission and perception.

Notes: Interviewed 6 stakeholders and analyzed historical data. Identified a critical strategic disconnect between the organization's inclusive internal goals and a digital experience perceived as opaque and exclusive.

DIscovery

Benchmarking standards and mapping user friction.

Notes: Benchmarked 5 competitors to reveal market gaps. Mapped critical user flows to pinpoint exactly where navigational friction caused prospective volunteers to abandon the application process.

DIscovery

Structuring the solution via Information Architecture and prioritization

Notes: Restructured the Information Architecture to improve transparency. Used MoSCoW prioritization to align stakeholders on building features that directly addressed the identified inclusivity gaps.

DIscovery

Auditing the build against research benchmarks.

Notes: Conducted a rigorous heuristic evaluation of the new build. Identified and prioritized critical usability risks to ensure the final product matched the research strategy before launch.

Outcomes

Delivered the strategic blueprint that defined the site’s new structure. Key research recommendations, including the “Board Application” portal, were implemented, directly resolving volunteer friction and bridging the mission gap.

This project reinforced the importance of aligning digital strategy with organizational culture. I learned that successful UXR requires managing stakeholder expectations as much as data. Future steps included a roadmap for a dedicated "History" archive.

Black Tie Dinner UXR Strategy

Aligning digital strategy with organizational mission through foundational research.

Overview

Problem Statement

Users & Audience

Role & Scope

Methods & Tools

Constraints

Diagnosing the gap between mission and perception.

Benchmarking standards and mapping user friction.

Structuring the solution via Information Architecture and prioritization

Auditing the build against research benchmarks.

Outcomes

Next Steps

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